Founded in 1993, The Plasencia Group is a national hospitality investment consulting and advisory firm with offices across the country. The Plasencia Group provides personalized investment opportunities and services to life insurance companies, banks and pension funds, and owners of hotels, resorts, and golf courses throughout the United States, Canada, and the Caribbean.

The Plasencia Group offers a full range of value-added solutions, including portfolio and individual asset strategy, asset monitoring, property valuation analyses, contract compliance, asset dispositions, debt and equity placement, hotel development and management advisory services, and financial and strategic planning.